Building a business is hard. Building a successful business is even harder. But there’s something that almost everyone misses even though it is completely obvious. To build a business, you have to actually build something.

Recently, I had the pleasure of watching Syed Balkhi give a great talk on business  and our desire for excellence on the live stream of LoopConf.

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There is a key hidden in this.  It’s something that I struggle with on a daily business. Currently, I’ve got four different ideas in the building stage. I’ve done the brainstorming. I’ve done the research. I’ve even started to build out content, sites, and code. But between the different projects, they are ALL languishing in a half done state. 

For those trying to start a business, ideas can abound. Motivation to get started can be huge. But the follow through is tough. Yet, THAT is what gets you to owning a business. That is what gets you across the finish line. The course your building? The membership site? The theme? The plugin? That’s the foundation of your new business. That’s the business that could provide a home for someone who doesn’t have one, like Pippin Williamson’s business. It could allow you to stay home with your family and help raise kids who don’t have one, like Jesse Peterson.

What if finishing the product you have the idea for right now changes your life? What if it allows you to travel like you’ve always wanted? Stay home? Help others? If you don’t finish it, you’ll never know. So sit down and write those last few posts. Finish up that section of code. It doesn’t have to be perfect. Make it good and push it. Publish. Show the world.

Published by Matt Pritchett

Matt is a Christian, a husband, a father to two beautiful girls and a WordPress developer at CrowdFavorite. He also creates software for nonprofits and enterprise customers at Pritchett Media.

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