The above featured image is due, in large part, to this is how all Texans are acting like it looks like outside.  We did get about an inch of sleet.  But I’m wrapped up inside working from home today, so I digress. 🙂

With my announcement recently that I am going to begin selling themes under the banner of Red Cloud Themes, I’ve received some good feedback.  I’ve gotten great wisdom as well as some very kind words.  One of the biggest things that I’ve been toying with so far as a unique value proposition as well as a way to provide value to the community is what I’m dubbing the “1:1 Principle”.

What is the 1:1 Principle

Red Cloud Themes will be releasing its first premium theme very soon.  I’m very excited about it and will be releasing a few small screenshots soon.  But the 1:1 Principle comes from what will be released next.  Very soon after our initial release, a free theme will be coming that will be available both on Github and on WordPress.org (pending the review process).  I believe that high quality, accessible, beautiful themes are something that WordPress.org needs more of but that there is also a fine balance in business sustainability and profitability.

But this isn’t just a one time goal.  The goal is for every premium theme released under the Red Cloud Themes banner, a free theme would also be released.  This is not just a free version with pared down features or design.  This is a fully-featured, beautiful, supported theme that may have similar features but caters to a different audience.

Obviously I may receive a meager amount of return on this “giving back” but believe that it will be minimal and overall the benefit will be on the community.  Personally, I will also continue to give back by getting more involved in the Theme Review Team (although I will obviously not be reviewing my own submissions or using that volunteerism to try to push my own themes through).  I’d like to start contributing a theme review per week there.  We’ll see if that remains doable with my schedule at work and my desire for more theme building.

I’m very interested in your thoughts on the 1:1 Principle.  Is it doable?  Is it foolishness? Have something similar in your business? Let’s chat!

Published by Matt Pritchett

Matt is a Christian, a husband, a father to two beautiful girls and a WordPress developer at CrowdFavorite. He also creates software for nonprofits and enterprise customers at Pritchett Media.

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