Blogging, like most things in life that you want to do long term, requires discipline. It isn’t always glamarous, it isn’t always fun. Sometimes, it requires forcing yourself to sit down, open up Desk.app and start typing. But as I find myself a few weeks into blogging daily, I find that the forcing myself to do it occurs less and less and that I am finding more pleasure in releasing my thoughts onto the page.
But as it gets easier, I find myself desiring to improve not only my prose and writing style, but the craft of blogging. I want to narrow my focus, engage my audience, and TRACK ALL THE THINGS!
While I have taken John Saddington’s advice and not jumped into tweaking the design of my blog or getting super into social media or marketing, I do want to slowly begin to test certain things and create a niche for myself. So I sat down and thought about exactly who I was writing for.
Many bloggers that I have read recommend writing for a single audience per blog. But I could not bring myself to write for just one person. And I just don’t have the desire or time to write multiple blogs per day. So I picked what felt like a happy medium for me. I chose five people that fit the personas that I desire to write for and add knowledge to in my community.
As I’ve said before, I’m not an expert in any of these areas. But I have put my time into most of them in the trenches, figuring out various strategies and failures. But some of them I am currently slogging through. So sometimes my posts will be advice that I’ve experienced. But they will also be things I’m trying out right now. Reports of failures, successes, and everything in between.
The five people that I will be writing to are:
- I blog for the person trying to open a WordPress business while working full time.
- I blog for the nonprofits looking to use WordPress to get their message out.
- I blog for the person trying to learn to take their WordPress site to the next level.
- I blog for the agency looking to use WordPress for clients, both enterprise and commercial levels.
- I blog for those who plan WordCamps.
My next step is to take these personas and research what type of post best speaks to each. I’ve been toying a lot with long form content lately and have several posts that I’m working on finishing.
What about you? Have you narrowed down your focus and created a persona or multiple personas that you write to? Why not try it out? I’d love to hear how it goes!